Overview
This conference will unlock the nuts and bolts of search marketing as a key to customer acquisition, conversion, and retention through site optimization, giving emphasis on web analytics to bring rigor and certainty to the entire search engine marketing strategy. The conference is also designed to provide helpful tips and techniques to increase website traffic, link popularity, site conversion opportunities, and visibility. Other online marketing channels like affiliate marketing will also be tackled.
Interactive and digital marketers, brand marketers, webmasters, bloggers and others involved in internet marketing will find this conference rewarding.
Event Highlights
Topics
Day 01
Day 02
Who Should Attend:
IT Professionals, SME Entrepreneurs, Businessmen, Chief Information/Technology Officers, Webmasters, Content Entrepreneurs/Providers, Financial and Internet Bankers, IT/MIS Managers, IT Professionals, IT Project Managers, Cyber Lawyers, Policy Makers, Legislators, Educators, Web Developers, Venture Capital Firms, Managing Directors and CEOs, CRM Managers, Direct and Interactive Marketing Managers, Database Managers, IT Managers, Brand and Product Managers, Digital Marketing Directors and Managers, DM and CRM Agency Owners, General Managers/Owners, and those responsible for the development and implementation of business strategies geared towards Internet and digital marketing.
Registration Fee: 1,500.00 for 2 days inclusive of snacks, lunch, and conference kit.
Early Bird Rate: P 1,200 for 2 days on or before January 2, 2009 payment
For more information visit http://aqcurate.aq.edu.ph
Hi, Im a student of Sorsogon State College - Bualn Campus, a trainee of Search Engine Optimization .Our school are fortunate to have attended a free training in search engine marketing conducted by SLTCFI.
I think this stuff can help =)
The outline of Topics that we tackled…
——————————————–
I. Introduction to Search Engine Marketing
a. SEO
b. PPC
c. Difference between SEO and PPC
d. Why Search Engine Marketing
e. Which Search Engine Matters
f. The Golden Triangle
g. SERP Click Distribution
h. How are pages ranked?
i. Onpage factors
ii. Offpage factors
II. Keyword Research
a. Importance of Keyword Research
b. Steps in Keyword Research
i. General Term
1. Obvious Keywords
2. Industry Term versus Customer Term
3. Web Analytic Tool
4. Brainstorming with Colleague
5. Competitors Keyword
6. Google LSI
ii. Expanded Term
1. Singularity/ Plurality
2. Tenses of Verb
3. Stemming
4. Misspelled Words
5. Split/Merge
6. Hyphenated
7. Abbreviation
8. Locality
9. Seasonality/ Events
10. Brand Name/ Company Name
11. Keyword Qualifiers
iii. Relevant Term
1. Keyword Popularity
2. Keyword Competitiveness
3. KEI
iv. Keyword Research Tools
III. Onpage Optimization
a. Definition
b. Placement of keywords
i. HTML
1. Title Tag
2. Meta Tags
3. Header
4. Alt
5. Image
6. Text Formatting
7. List
IV. Offpage Optimization
a. Types of Links
i. One Way
ii. Two Way
iii. Three Way
b. Guidelines for Natural Link Building
i. Authority Site
ii. Related Pages
iii. Different location of the page
iv. Good PR / High Traffic
v. IP – old and new domains
vi. Avoid link farms, FFA, referral links
c. Link Relevance
d. Best links are…
e. Different Marketing Avenues
i. Article Submission
ii. Press Release
iii. Directory Submission
iv. Forum Posting
v. Blog Posting
vi. Social Networking
vii. Social Bookmarking
viii. Third Party Hosted Pages
ix. Link Exchange
x. Classified Listing
f. Link Baiting Methods
i. Quote someone
ii. Questions
iii. Unusual Statement
iv. Promise of Conflict
v. Direct Address
vi. Exposes and Scoops
vii. Being first in your niche
viii. Tools
ix. Contest
x. Quizzes
xi. Awards
xii. Belonging/ Community
xiii. Nasty hooks
xiv. Usefulness
xv. Cool factor
V. Research Techniques
a. Google Operators
b. Advanced Operators
VI. Competitive Intelligence
tnx…
this is a good blog. will come back regularly to read more article